Read and download a speed summary of Dan Ariely’s fantastic book- Predictably Irrational

Community management is one of, if not the most important function in the social media process. You have probably heard the saying "Happy Wife, Happy Life", well we community managers have our own version. It goes something like "Unhappy community, RUN & HIDE!"...

Have you ever come across a brand offering a free tool or resource so useful you have to stop and ask yourself- What’s the catch? I recently read a book called ‘Youtility’ by marketing guru Jay Baer. The concept of Youtility states that companies should stop trying to...