Predictably Irrational- Dan Ariely A Summary

Predictably Irrational- Dan Ariely A Summary

Download Summary PDF FREE! Click Here Chapter 1: The truth about relativity Why everything is relative even when it shouldn’t be  People don’t look at things in absolute terms; they look at them relatively. The way we see things is relative to and dependent on...
The 10 Commandments of the Community Manager

The 10 Commandments of the Community Manager

Community management is one of, if not the most important function in the social media process. You have probably heard the saying “Happy Wife, Happy Life”, well we community managers have our own version. It goes something like “Unhappy community,...
WHAT’S THE CATCH?

WHAT’S THE CATCH?

Have you ever come across a brand offering a free tool or resource so useful you have to stop and ask yourself- What’s the catch? I recently read a book called ‘Youtility’ by marketing guru Jay Baer. The concept of Youtility states that companies should stop trying to...